A robust category evaluation to detail competitive landscape, performance, and routes to growth

Screwfix has seen strong growth in recent years, remaining highly relevant to both DIY and trade consumers. However, to understand where to go next, category teams required a clear understanding of consumer behaviour within categories and across competitors to inform strategic planning and ensure ongoing growth.

Using a two-stage qual and quant approach, we delivered a clear view of trade and DIY market size and category purchases, alongside a set of recommendations for removing barriers to using Screwfix. Initiatives were prioritised so that Screwfix knew where both the short and long-term £sales growth could come from.