Voice of the Non-Customer
Grow revenue by removing barriers to purchase

Our unique research approach to new customer acquisition – truly understand the Voice of YOUR Non-Customers

Find new and untapped sales opportunities
Improve purchase conversion rates
Understand barriers to purchase
Improve store performance

Voice of the
Non-Customer

Download explainer
& case study

Unclear as to why some customers spend a lot, and others barely anything?

Know all about your customers, but very little about your non-customers?

Need to find out which actions to take to increase in-store spend?

“Market Measures recognised the challenges we faced as an emerging global organisation and took time to engage with different internal stakeholders in order to build a deep understanding of our position and needs. Their approach to identifying and building our key typologies was very thorough meaning it stands up to scrutiny whether from a behavioural, media or product usage stand-point. Ultimately the acid test for any study such as this is whether the output is actually being used (too many never see the light of day!) I’m therefore delighted to announce it’s being whole-heartedly embraced by departments across the wider business”

TOMMEE TIPPEE Peter Melville, general Manager Marketing UK & Europe

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a project in mind?

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